Insights

Category: Sales Team

Practical ideas on sales messaging, process, coaching and enablement from the Kodiak team.

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The Sales Performance Curve

What is the average lifespan of relevant sales knowledge? Given the acceleration of product lifecycles, expansion of competitors, constant churn of industry trends, and global events, the rate of information creation (and obsolescence of old knowledge) has hit what seems to be an unsustainable pace. However, there are some innovative ways to keep your team ahead of the performance curve.

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