Services
Organizations often struggle to turn new sales strategies into sales results. If you are launching a new strategy or making a strategic shift, Kodiak Group helps you package that strategy, gain organizational buy-in and launch the transformation that drives adoption and results.
Our view
Our approach is tailored to your sales strategy and focused on overcoming your sellers’ top challenges.
Using a collaborative, workshop-driven consulting model, we take the time to understand your business: what’s working and what isn’t. We create custom playbooks and tools for effective qualification, assessment and planning. We help your salespeople start the conversation, run effective meetings and deliver a consistent message. And we give your leaders the tools and frameworks to coach and lead the change.
Sales playbooks
Playbooks are central to any change initiative. We build yours, launch it to your team, and make sure the change sticks through adoption and reinforcement. All playbooks and tools are deployed on SalesOptyx, our sales enablement platform.
Launching new sales messaging
Bringing a new product to market
Scaling up your sales team
Merging teams after an acquisition
Expanding and cross-selling accounts
Sales messaging playbook
A shift in sales strategy, a new product launch, or onboarding new reps or channel partners can all be a challenge. Messaging playbooks equip sellers to engage new buyers, clearly distinguish your solution from competitive alternatives, and create urgency that accelerates the buying process.
Sales process playbook
Processes and tools are essential to winning opportunities, expanding accounts, growing pipeline and managing an accurate forecast. Using Kodiak’s best-practice templates and tools, we accelerate the development of your sales process playbook, tailored to your strategy, your existing infrastructure, your CRM and your tools.
Sales leadership playbook
Improving sales coaching is one of the greatest opportunities to increase sales effectiveness. Organizations often promote their best sellers to managers without equipping them to lead, so they go with what they know: working deals with the reps who have the largest ones. Managers hired from outside coach the way their last company did. The result is teams coached differently, and risk across pipeline growth, deal strategy, forecast accuracy and rep development.
Kodiak’s leadership playbooks are based on proven templates and coaching guides for today’s sales environment. We work with your leadership team to customize them to your strategy and your change initiative.
Sales training
Effective training today needs a flexible approach. Depending on how your team is distributed, in the field, in the office or at home, Kodiak delivers live in-person, virtual and hybrid programs. Every program applies the concepts to real opportunities and real-world scenarios.
Each offering can be delivered on its own or as part of a comprehensive program.
See it in action
Sales enablement
Change is hard. Transforming your sales organization is a commitment and an investment that often requires a cultural shift. Our playbooks, sales apps and training programs each have support tools, coaching, reinforcement activities and metrics tracking built in.
Without sales enablement, your people and your organization will revert right back to where you started.
Playbooks can be specific to a role, solution or industry, and can focus on specific selling scenarios or cover the entire sales process. Teams use them for training, reviews, coaching and meeting preparation, and they can be updated quickly so your team always has the newest messaging.
Digital sales apps capture messaging and best practices in interactive, customer-facing apps. Cloud-based and available in web browsers and on tablets, they drive consultative conversations with prospects, help reps talk confidently about new products, markets and value propositions, and build new selling practices into everyday use.
Change management
Kodiak applies a change management approach to every project. We identify the individual and organizational behavior changes you need, then deploy a comprehensive approach that includes:
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