What We Do
We Help Companies
TRANSFORM Their Sales Teams.
Organizations often struggle turning new sales strategies into sales results.
If your organization is in the midst of launching a new strategy or making a strategic shift, Kodiak Group can help you package your strategy, gain organizational buy-in, and launch the transformation to drive adoption and get results.
Our approach is tailored to your sales strategy and focused on overcoming your seller’s top challenges.
Using a collaborative, workshop driven consulting model, we take the time to understand your business and what’s working and what is not. We create custom playbooks and tools that enable effective qualification, assessment, and planning. We help your salespeople start the conversation, run effective meetings, and deliver a consistent message. We also work with your leadership to provide them the tools and frameworks to effectively coach and lead the change. Messaging that enable sales teams to engage new buyers, clearly distinguish their solution from competitive alternatives, and create urgency to accelerate the buying process.
Kodiak Creates SALES PLAYBOOKS Specifically For You.
Playbooks are a critical component of increasing sales effectiveness. Playbooks are central to any change initiative.
You should consider a new playbook when:
- launching a new sales messaging
- introducing a new product to market
- scaling a sales team
- integrating sales teams post-acquisition
- introducing account expansion and cross-sell strategies
Kodiak Group can help you launch your change initiative. We do this through the development of a sales playbook, we launch to your team, and we ensure the change sticks through adoption and reinforcement. All playbooks and tools are deployed on SalesOptyx, our sales enablement platform.
Kodiak can accelerate your change initiative through our proven playbook development methodology. Our focused areas of expertise are sales messaging, sales process, account development / expansion, and sales leadership.
Sales Messaging Playbook
A shift in sales strategy, launching a new product, onboarding new reps or channel partners can all be a challenge.
Sales messaging playbooks address messaging initiatives such as:
- Equipping sellers to call higher in organizations through executive-based personas and discovery questions
- Transitioning from technical conversations based on price to customer-focused conversations based on delivering value
- Moving from an over-reliance on product power points to interactive and engaging sales conversations
- Launching new products/messages by providing reps with who to target, questions to ask, and what to say and when
Key elements of a Sales Messaging Playbook include:
- Ideal Client Profile
- Industry trends and insights
- Decision maker profiles and their business challenges
- Discovery questions – Why Change and Why Now
- Value Proposition – Why Us
- Sales Conversation Framework
- Solution summary
- Competitive battlecards
- Common objections and best practice responses
Sales Process Playbooks
Processes and tools are important to winning opportunities and expanding accounts, growing pipeline, and managing an accurate forecast. Leveraging Kodiak’s best practice templates and tools, we can accelerate the development your sales process playbook — tailored to your strategy, your existing infrastructure, CRM, and tools.
Key elements of a Sales Process Playbook include:
- Alignment to the Customer’s Buying Process
- Sales stage descriptions
- Sales stage activities
- Sales stage activities
- Roles and responsibilities
- Verifiable customer outcomes
- Planning tools:
- Territory Plans
- Opportunity Plans
- Account Plans
- Call Plans
How Our Sales Transformation Playbooks DELIVER RESULTS.
We make sure new learning becomes everyday behavior.
Change is hard. Transforming your sales organization is a commitment and an investment that often requires a cultural shift. Making sure the change sticks is a critical component of what we do. Our playbooks, sales apps and training programs each have support tools, coaching, reinforcement activities and metrics tracking built in
The fact is, sales transformation is only half the story.
Without Sales Enablement, your people – and your organization will revert right back to where you started.
Kodiak Makes Sure Your Organization Has The Right Tools To Continuously Deliver the RIGHT MESSAGE
Playbooks can be specific to role, solution, or industry, and can focus on specific selling scenarios or encompass the entire sales process. Sales teams leverage them for training, reviews, coaching, and meeting preparation. They can also be updated quickly and easily so your sales team has the latest information and the newest messaging.
Digital Sales Apps
Digital Sales Apps capture messaging and best practices in interactive, customer-facing apps. Cloud-based and accessible via web browsers and tablets, these apps drive interactive, consultative conversations with prospects. Reps are able to quickly engage in confident, credible conversations regarding new products, markets and value propositions. Best of all, there is immediate adoption of new selling practices that are integrated into the online selling apps.
We Manage Change To Make Sure Changes Are Permanent.
Kodiak applies a change management approach to all projects. The desired individual and organizational behavior changes are identified, and a comprehensive approach to change is deployed that includes the following: