Legal

Kodiak Group privacy notice

Last updated: 29 Oct 2026

Who we are

Kodiak Group (“Kodiak”, “we”, “us”) is responsible for the personal information collected through kodiakgroup.com. We help companies improve sales results through custom playbooks and training programs.

Information we collect and why

We collect only what you give us through our forms or by contacting us, plus the website usage data described under Website analytics.

InformationWhen we collect itWhat we use it forLegal basis (UK and EU visitors)
Name, email, phone, messageYou fill in our Contact formTo reply and arrange a callLegitimate interests in answering your enquiry, or steps you ask us to take before a contract
Name, email, job title, company, phoneYou download a whitepaperTo send you the whitepaper and follow up about our servicesLegitimate interests in following up with business contacts
Anything you include in emails or callsYou contact us directlyTo respond and keep a record of our conversationLegitimate interests
Business contact and billing detailsYou become a clientTo deliver our programs and manage the relationshipContract

We may send business contacts occasional updates about our services. Every email includes an unsubscribe link, and you can opt out at any time by emailing us.

We do not sell your personal information, and we do not use it to make automated decisions about you.

Website analytics

We use Matomo, an analytics tool, to understand how our website is used so we can improve it. It shows us which pages are visited, roughly where visitors are (country and city), how long they stay, and which device and browser they use. For UK and EU visitors, our legal basis is our legitimate interest in improving the website.

  • Matomo runs on our own website server. The data is not shared with Matomo or any other company.
  • Matomo does not use cookies on our site.
  • We shorten your IP address before it is stored, so it cannot be used to identify you.
  • We keep analytics data for 25 months and then delete it.
  • We do not use analytics data for advertising, and we do not combine it with information from our forms.

You can stop Matomo from recording your visits at any time using the option below. We also respect your browser’s Do Not Track setting.

您可以选择阻止此网站汇总和分析您在此处执行的操作。 这样做可以保护您的隐私,但也会阻止网站所有者了解您的行为,然后为您和其他用户创造更好的体验。

Cookies and embedded content

Our own website sets only the cookies it needs to work. Some pages include content from other companies, which may set their own cookies:

  • Videos from Vimeo and YouTube. When you play an embedded video, Vimeo or YouTube may collect information about your device and viewing.
  • Microsoft Clarity. Clarity shows us how visitors click, scroll and move around our pages so we can find and fix problems. It is provided by Microsoft, uses cookies, and runs only if you accept analytics cookies in our cookie banner. See the Microsoft Privacy Statement.
  • Social media links. Links to our LinkedIn, Facebook and X pages are plain links. Those sites’ own privacy policies apply once you visit them.

You can change your cookie choices at any time through the Cookie settings link at the bottom of every page, or by blocking cookies in your browser.

Who we share it with

We do not sell or rent your personal information. We share it only with service providers that help us run our business and act on our instructions:

ProviderWhat they do for us
GoDaddyHosts our website, including form submissions and analytics data
Microsoft 365Delivers form notifications and our email
CRMStores business contacts and sends updates
Microsoft (Clarity)Records how visitors use our pages, only if you accept analytics cookies

We may also disclose information when the law requires it, or to a buyer if our business is sold.

International transfers. Kodiak Group is based in the United States, so information you send us from the UK, the EU or Canada is processed in the US. Where UK or EU law requires it, we protect these transfers with recognized safeguards, such as standard contractual clauses.

How long we keep it

We keep personal information only as long as we need it, then delete it.

InformationHow long we keep it
Contact form enquiries and emails2 years after our last contact, unless you become a client
Whitepaper download details2 years after the download, or until you ask us to delete them
Client recordsFor the engagement, plus 6 years for legal and accounting purposes
Website analytics (Matomo)25 months

Your rights

To use any of these rights, email info@kodiakgroup.com. We will reply within one month, and there is no charge.

UK and EU. You can ask us to:

  • give you a copy of the information we hold about you
  • correct it if it is wrong
  • delete it
  • limit how we use it
  • stop using it, including for analytics or direct marketing
  • send it to you or another organization in a portable format

If you are unhappy with how we handle your information, you can complain to the UK Information Commissioner’s Office (ico.org.uk) or your local data protection authority in the EU.

Canada. You can ask to see and correct the information we hold about you. You can complain to the Office of the Privacy Commissioner of Canada (priv.gc.ca).

United States. Depending on the state you live in, you may have rights to see, correct or delete your information, or to opt out of certain uses. Contact us and we will respond as your state’s law requires.

Children. Our website is for business audiences. We do not knowingly collect information from anyone under 16.

Changes to this notice

We will update this page when our practices change and revise the “Last updated” date at the top. If you have questions, email info@kodiakgroup.com or call +1 (501) 313-1280.