2027 Kickoff Planning|Build the plan for what happens next
The 2027 Sales Kickoff Toolkit
Your 2027 sales kickoff is on the calendar. Your Q1 pipeline isn’t.
Launch 90 days of focused sales execution.
Practical tools to help sellers turn your strategy and messaging into the conversations and opportunities that build pipeline.
90 days after SKO, what will be different about your pipeline?
Get the free toolkit
Nine practical tools for the 90 days after the room empties.
Instant access. No call required. We’ll email the toolkit and practical follow-up ideas. Unsubscribe anytime.
Built from work with 100+ B2B sales teams
Great kickoff. Then Monday happens.
The energy fades.
The pipeline pressure doesn’t.
Sellers return to live deals and old habits. Managers return to forecast calls. The new message gets used less and less.
SKO should launch a new way of selling, with practice, coaching and application to real opportunities.
What happens after everyone goes home?
What’s inside
Nine tools.
One execution plan.
Start with the Readiness Scorecard. Use the tools that address your biggest gaps.
SKO Readiness Scorecard Start here
Find the gaps between your strategy and field execution.
Revenue Play Template
Turn a growth priority into a focused, measurable sales initiative.
Executive Conversation Framework
Connect your message to executive priorities and business impact.
Why Change / Why Now Guide
Build the case for action before presenting the solution.
Manager Coaching Cadence
Give managers a weekly rhythm for reinforcing new behaviors.
30/60/90-Day Reinforcement Plan
Map practice, coaching and application across the quarter.
SKO Agenda Builder
Make room for practice and real opportunity application.
Adoption & Execution Tracker
Track field behaviors alongside pipeline progress.
7 Keys to Sustainable Change
Apply principles for making new ways of selling last.
The event lasts two days. The rollout lasts 90.
Align
Priorities, messaging and manager preparation
Launch
Practice, application and commitments
Apply
Seller practice and live-opportunity coaching
Reinforce
Deal coaching and adoption reviews
Measure
Pipeline progress and what to improve next
Try one tool now
Not sure where to start? Score your SKO readiness.
One of the nine tools, free to use on its own: rate 18 statements in about 2-5 minutes and get your priority gaps and a 90-day rollout plan.
No email needed. Or get all nine tools
The approach in action
Built from 16 years of sales transformation work
$30M+ in strategic-account pipeline growth and $8M in incremental new business in the first 12 months.
Average deal size increased 45%, while close ratios doubled within 12 months, strengthening overall sales performance.
The pilot region became the #1 field sales team, doubled Sales Club winners, and scaled approach company-wide.
Results reflect specific client engagements and are not guarantees of future performance.
Built for leaders accountable for growth.
This toolkit is for you if:
- You lead B2B sales with a meaningful 2027 growth target.
- Your kickoff needs to launch more than company updates.
- You’re introducing a new strategy, product or market.
- You want managers reinforcing the change after SKO.
- You expect to see the change in behavior and pipeline.
Probably not for you if:
- You’re primarily looking for a motivational keynote.
- Your goal is simply to deliver information at SKO.
- You just need another training deck for the event.
- You won’t reinforce the change once everyone goes home.
- You want a one-time event, not a 90-day impact on results.
A few practical questions
Is this really free?
Yes. These are practical frameworks based on tools we use with clients. Use them internally whether or not you ever work with Kodiak.
Will someone call me?
No. We’ll send you the toolkit and a few follow-up ideas. If you’d like to talk about your SKO, you can choose to schedule a conversation.
We already have a methodology.
Good. This isn’t about replacing it. The question is whether sellers consistently use it in real customer conversations. The Readiness Scorecard can help you identify gaps.
Our SKO agenda is already set.
That’s okay. Much of the toolkit focuses on what happens before and during the 90 days after SKO, when adoption and execution are won or lost.
Still have questions?
Schedule a conversation with us to talk through your sales kickoff.
90 days after SKO, what’s different about your pipeline?
Nine practical tools. Instant access. No call required.
Tool 01 of 9
SKO Readiness Scorecard
The first of the nine tools in the 2027 SKO Toolkit. It helps you find the gaps in your strategy and execution before kickoff.
Rate 18 statements in about 2-5 minutes. You’ll get your priority gaps and a 90-day rollout plan built from your answers.
Free to use. No email needed.