NEED A SALES TRANSFORMATION? READ THIS FIRST.
Transformation is everywhere.
Digital shifts impact every facet of our personal and business lives, which creates ramifications in the sales world. As a result, customer expectations and buying choices are changing, and so is how they buy. Business land is learning from consumer land. These realities are driving the need for sales transformation. If you find your business amid change, read our new white paper, “7 Keys to a Successful Sales Transformation.”
However, this sales transformation won’t work without a clear vision and strategy. Vision sets the course and helps you realize the conversion you genuinely want. Unfortunately, we’ve seen several change programs fail that are heavy on plans and tactics but vision light.
Three quick tips for a successful sales transformation:
1- The vision and strategy should be clear and concise.
First and foremost, a concise plan is essential to ensure it can be shared and communicated efficiently and readily. Distilling the vision into a sales strategy one-pager is ideal, and this one-pager can serve as an internal communication tool.
2- Your plan needs to create a sense of urgency.
Next, the plan must have a clear why. Why is the change required? Focus on identifying the external and internal challenges your sales team needs to solve. Is your greatest challenge acquiring new customers? Expanding existing relationships? Are you losing deals to a specific competitor? Do your managers need to up their coaching and development skills? Maybe it’s all of these.
3- Map a clear and concrete course on how to get there.
Finally, to help guide the transformation process from beginning to end, that course of action should include detailed steps whenever possible. And finally, make sure you identify metrics to measure success.
How to get the transformation ball rolling.
Alas, our white paper provides vital elements for customizing this blueprint: vision, challenges, sales strategy, strategic initiatives, and sales metrics. These steps help you work through your goals, internal and external challenges, road mapping your sales strategy, overhauls, initiatives for the program, and indicators to measure success.
Once you have a clear focus and vision for your transformation, you can start taking action. The following six elements of the white paper focus on everything from creating a guiding coalition and customization to engaging managers and following through.
“7 Keys to a Successful Sales Transformation” is jam-packed with invaluable information that businesses of all kinds will benefit from. We hope you take advantage by downloading this tool. Then, please share your thoughts on what it takes for a successful sales transformation by leaving us a comment.