In one of the more popular recent posts on LinkedIn, an executive discusses who he considers to be the most frightening people in business: salespeople.
The writer of “The Scariest Person in Business” is Dave Kerpen, CEO of Likeable Local and NY Times best-selling author. In the post, he shares several experiences with scary salespeople. Some cold-called without doing enough research. Others lied to gain access to him during an important meeting.
What he discusses in his post is, without a doubt, true: In the wilds of the business world, bad salespeople lurk around every other corner, ready to pounce.
But for everybody – both those companies selling and those being sold to – it’s a relief to know that it doesn’t have to be that way in sales. Excellent sales teams create a better experience for prospects. They also benefit their companies. A good sales approach builds trust and helps companies sell more products and services.
So how do companies tap into building superior sales teams with successful strategies and techniques?
How Kodiak Group’s Approach is Different
Kodiak Group is here to help.
Our systematic approach helps clients build sales teams that deliver value and engage customers through consultative selling. These teams identify solutions that address customers’ most critical business issues.
We help our clients appeal to their own prospective clients, rather than scaring them away.
Learn more about the ways we assist our clients below:
Sales Strategy
Kodiak helps clients develop sales strategies, market segmentation, and deployment models. These approaches strengthen market position and create growth opportunities.
Messaging
Kodiak uses proven methods and templates to create compelling sales messaging. This helps sales teams start meaningful executive conversations. Teams learn to provide relevant insights, ask thoughtful questions, and explain how solutions solve problems.
Process
Kodiak consultants have years of experience developing effective sales processes. These processes help teams adopt best practices and selling approaches that create a competitive advantage.
Leadership
Kodiak provides a sales leadership system that improves planning, coaching, and execution by managers at all levels. It moves sales leaders beyond the role of the “Super Rep.” Instead, they develop salespeople into critical thinkers who can execute the sales strategy.
Training
Kodiak applies proven training approaches to interactive, change-oriented sessions that enable fast adoption of new selling best practices, which equips your sales team with the knowledge, skills, and disciplines required in today’s selling environment.
Enablement
The key to sales transformation is using performance support, change management and reinforcement to drive lasting change. Kodiak has found that the most effective approach is to embed learning and change into everyday activities and “must-have” tools. This is accomplished with our Sales Playbooks and Digital Sales Apps.
With Kodiak’s tried-and-true tools at your fingertips, watch as your sales team transforms from terrifying to terrific.
Want to learn more? Contact Kodiak Group today to discuss how we can help to you deploy a successful (and un-scary) sales team.
