When sales performance declines, the instinct is often to blame the sales team. But a performance drop rarely has a single cause. The Kodiak Five-Area...
Why Great Sales Teams Still Lose to the Status Quo (and How to Change the Conversation)
A Kodiak Group client sold into surgery centers. Their product was strong, their discovery conversations were thorough, and their sales team consisten...
How to Build a Sales Transformation Strategy: The Framework We Use with Every Client
We’ve never walked into a company that simply needed more sales training. The requests are always different. Revenue has stalled. Forecasts ...
Three Things the Best Distribution Reps Do That Most Playbooks Never Capture
We’ve worked with a lot of distribution companies over the years. And one thing that stands out every time: the gap between a top performer and ...
New CRO? Here’s Your 90-Day Sales Acceleration Plan
Most revenue leaders don’t fail because they lack talent. They fail because they move too fast. Whether this is your first CRO role or you’...
How B2B Teams Are Making Sales Playbooks Work with AI in 2026
Every revenue leader is being pitched an AI tool right now. Faster prospecting. Better messaging. Smarter forecasting. The promise is everywhere. But ...
Kodiak Is Not Another Consulting Deck. We Work With the Team Until the Operating System Is Real
A board-ready strategy isn’t the same as a field-ready sales organization. We saw this recently with a B2B company whose board engaged a major s...
How to Improve Sales Performance in a PE-Backed Company: What Actually Works
Private equity moves fast. After a transaction closes, growth expectations rise quickly. New products need to get to market. Acquisitions need to be i...
The Complete Guide to Building a Coaching Culture That Sticks
Sales Coaching for B2B Teams: The Complete Guide to Building a Coaching Culture That Sticks Most sales coaching initiatives lose momentum within 90 ...
Is your team equipped to drive revenue?
Q1 is over – Is your team equipped to drive revenue? At the start of the year, every CRO defines clear growth priorities: Strategic acc...